[Read free] It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards
·•●- Koen Pauwels Ph.D. ·•●-
| #1420784 in Books | imusti | 2014-03-26 | Original language:English | PDF # 1 | 9.25 x6.25 x1.00l,1.12 | File Name: 0814433952 | 240 pages | AMACOM
Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be information overload--too much, too scattered. But locked in the vast quantity of information are accurate, data-driven answers to every marketing question. Analytic dashboards are transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly co...
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