(Read and download) Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue (The Savvy Manager's Guides)
·•●- Eric Benjamin Seufert ·•●-
| #701939 in Books | 2014-02-10 | 2014-01-27 | Original language:English | PDF # 1 | 9.25 x.58 x7.50l,1.17 | File Name: 0124166903 | 254 pages
||2 of 2 people found the following review helpful.| The MOST in depth dig into the analysis of CRUCIAL freemium metrics|By Mark S. Kasson|I received this book yesterday morning along with two others related to the field. We're preparing a freemium release and are looking for ways to see monetization of our non-game product through the eyes of a freemium game marketer.
This book gives me a deep understanding of what|||"Seufert’s book provides extensive guidance on analyzing the data generated by a freemium product to boost retention and drive revenue. By collecting and deploying analytics on large amounts of data generated by users of the product, through all sta
Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development.
Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. ...
[PDF.cy91] Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue (The Savvy Manager's Guides) Rating: 3.73 (601 Votes)
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