[Get free] Data Mining Techniques: For Marketing, Sales, and Customer Support
♥ Michael J. A. Berry, Gordon S. Linoff ♥
| #1921536 in Books | 1997-06-10 | Original language:English | PDF # 1 | 9.20 x1.06 x7.48l,.0 | File Name: 0471179809 | 464 pages
||1 of 1 people found the following review helpful.| For Your Short List of Must-Reads|By Eric Siegel|This book provided for me critical, foundational background knowledge as I researched for and wrote my book (on the topic of predictive analytics). This book is an inspiration, and one of a small number of must-reads I heartily urge all creators and thinkers to pack for your next flight!
Eric Siegel, Ph.D. Founde||"The book thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. This guide describes techniques for detecting customer behavior patterns useful in formulating mark
Who will remain a loyal customer and who won't?
What kind of marketing approach is most likely to increase sales?
What can customer buying patterns tell us about improving our inventory control?
What type of credit approval process will work best for us and our customers?
The answers to these and all your crucial business questions lie buried in your company's information systems. This book supplies you with powerful t...
[PDF.vm40] Data Mining Techniques: For Marketing, Sales, and Customer Support Rating: 4.87 (650 Votes)
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