(Read free) Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition
☆ Randall S. Collica ☆
| #2162557 in Books | SAS Institute | 2011-11-30 | 2011-11-15 | Original language:English | PDF # 1 | 11.00 x.86 x8.50l,1.87 | File Name: 1607648105 | 378 pages |
||0 of 0 people found the following review helpful.| In Need of a Version Update and Significant Editing|By TF|Disappointing on many levels: 1) outdated menu references; 2) test projects that don't function as advertised: a) they have bad code, or b) incorrect instructions. Here's a gem from Chapter 6: "... set the Specification Method to User Specify and change the maximum number of clusters to 5, then set the Specification M|About the Author|Mr. Collica received a B.S. in electronic engineering from Northern Arizona University in 1982. He has 16 years' experience in the semiconductor manufacturing industry working on yield and product and quality engineering. Since 1998 he has been
Understanding the customer is critical to your company's success. In this book, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want.
[PDF.fp73] Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition Rating: 4.58 (630 Votes)
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