(Download pdf ebook) Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R (Chapman & Hall/CRC The R Series)
▲ Daniel S. Putler, Robert E. Krider ▲
| #946210 in Books | Chapman and Hall/CRC | 2012-05-09 | 2012-06-12 | Original language:English | PDF # 1 | 9.69 x.72 x6.85l,1.15 | File Name: 1466503963 | 315 pages |
||4 of 4 people found the following review helpful.| The best first book on data mining|By Life long learner|This is really the best book in terms of balance between teaching data mining techniques, statistics, statistical package and business context. I also liked Data mining techniques (DMT) for Sales, marketing and CRM. However, DMT is a good theoretical book and can use quite a bit of restructuring. Whereas, this book covers|||"This book is derived from a lecture course in data mining for MBA students. … assumes very little in the way of mathematical or statistical background. The writing style is generally good, and the book should prove useful to its target audience."|―
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professiona...
[PDF.gc88] Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R (Chapman & Hall/CRC The R Series) Rating: 3.58 (799 Votes)
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